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Subject: CREATIVITY E-mail 10.27.04
        
 




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October 27, 2004

TBWA's Hunt to Head Cannes Juries
INTERACTIVE: Best Buy Promotes Sedentary Living
VCU Adcenter Delays Annual Fundraiser
MOVERS: Action at Smuggler, Colle+McVoy and other moves
ON THE WEB: A Banner Day

TBWA's Hunt to Head Cannes Juries

John Hunt, worldwide creative director of TBWA/Worldwide, will serve as the president of the Film and Press & Outdoor juries at the 2005 International Advertising Festival, organizers announced today. Hunt, a founding partner of TBWA/Hunt Lascaris in South Africa, moved to New York last year to take on the network's worldwide creative director role.

The 2005 festival will take place June 19-25 in Cannes, France.

INTERACTIVE: Best Buy Promotes Sedentary Living

View this and other interactive campaigns.
From the in-house advertising department at Best Buy comes this viral effort promoting the Slothmore Institute, an organization founded by one Harvey Funkel, dedicated to "enabling greatness through sedentary living." And the Institute is very serious about laziness. It offers "Stay In! Solutions," "Unmotivational Speakers," and a lax attitude toward correspondence. "Try and Contact Us," the page suggests.

The payoff is a banner that drives viewers to www.testdrive.bestbuy.com, where indoor types can find a retail store that features immersive media experiences based around gaming, watching TV and surfing the web.

VCU Adcenter Delays Annual Fundraiser

The VCU Adcenter announced today that its second annual fundraiser, AdChemistry -- which was scheduled to take place next Thursday in New York -- has been delayed until February. A spokesperson says the delay is the result of personal emergencies involving two of the event's six scheduled speakers.

The follow-up to last year's VCU roast of Joe Pytka, AdChemistry will feature Ogilvy & Mather vice chairman Steve Hayden telling all about his former creative partner Lee Clow; Berlin Cameron/Red Cell CEO Andy Berlin dishing about former agency partner Jeff Goodby; and David Kennedy presenting the inside scoop on Wieden + Kennedy partner Dan Wieden. The rescheduled event will take place at New York's Gotham Hall on a date in February to be announced.

MOVERS

Director Chris Smith, formerly with Independent Media, has signed with Smuggler for commercials representation. ... John Jarvis, president and chief creative officer at Colle+McVoy, has been named CEO at the Minneapolis agency. ... At San Diego agency NYCA, Jon Dupuis has been promoted to VP-management supervisor and Lynne Roswall has been promoted to VP-director of production. ... At Ant Music/N.Y., Tom Lown has signed on as a producer/composer and Ricardo Sicre has been promoted to head engineer.

ON THE WEB

Adland reminds us that ten years ago this week, the first banner ad appeared on the internet. It was for AT&T and it appeared on HotWired. It's not much to look at, but you can view it here, or -- as it looked on the page -- here.



MORE NEWS / ARCHIVE

BK Gets Ready to Rumble [10.25.04]
Hal Riney Names Chairman/CEO and other moves [10.25.04]
Adidas: McGrady as Gulliver [10.25.04]
What if MTV Were a Salesman? [10.22.04]
eBay: "People are Good" [10.22.04]
Matejczyk Returns to Goodby, and other moves [10.22.04]
Election PSAs Galore [10.20.04]
Wieden's Jay Returns to Portland, Kramer to Direct Full Time [10.20.04]
Toyota's Wild Ride [10.20.04]

Send tips, comments and letters to the editor to online editor Jim Hanas.

Copyright © 2004
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