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October 5, 2004
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Fallon, Citi
Lampoon Automated Customer Service
Fresh
off winning the Best Commercial Emmy for Citi's "Identity
Theft" campaign, Fallon/Minneapolis and director Kevin Thomas
take on the voice mail jungle in a new campaign for the
CitiBusiness card. In three spots produced via Thomas Thomas
Films, we see small business owners in face-to-face
conversations with vendors who speak in menus -- and
occasionally in hold music -- and only respond to touch-tone
beeps, which the business owners do their best to imitate.
"Sometimes," the voiceover tells us after these frustrating
exchanges, "a small business owner needs to talk to a real
person."
BREAKING
Mrs.
Paul! We had no idea you were such a big Dali fan. Two new
spots from FCB/N.Y. and the first lady of fish sticks take a
surreal approach to flounder-in-a-box by showing situations in
which people might be uncomfortable with fish -- like, say,
when they show up on the racquetball court. Conjured by
Canadian absurdists The Perlorian Brothers via Reginald Pike
and U.S. production company Biscuit, such macabre scenarios
make way for the promise that Mrs. Paul's can put us at ease
with these scaley creatures, and that we can at last -- as the
tagline says -- "Get comfortable with fish."
MOVERS
John
Bellina, former executive creative director at Tequila/N.Y. --
the interactive wing of TBWA/Chiat/Day -- has joined Publicis
& Hal Riney in San Francisco as a creative director and
copywriter. ... Sharon Lew, formerly of Lew & Company, is
closing her independent repping firm and joining the staff of
Crossroads Films as head of sales for the company and its
affiliates -- X-Ray Productions and Velocity@Crossroads.
Similarly, O'Brien Company reps Helen O'Brien and Janice
Harryman, who have been repping Crossroads in the Midwest
since 1993, have signed on to represent Crossroads
exclusively. ... Carol Jazwinski, formerly of Company 3, has
joined New York's PostWorks as VP of sales.
ON THE WEB
Friday at
Advertising Age's 2004 Hispanic Creative Advertising
Awards, New York's Vidal Partnership took Best of Show for a
Heineken TV ad inspired by last year's New York blackout,
while Miami's La Comunidad was the most-honored agency --
garnering seven awards for three different clients. View the
winning work at AdAge.com.
MORE NEWS / ARCHIVE
Toyota Moves Forward with New Tagline [10.01.04]
Freemanites Join Silver at BBDO; Frey Jumps to
Uncle [10.01.04]
Euro RSCG Courts Blood Donors [10.01.04]
Action at Hanft Raboy, Carmichael Lynch and
more [09.29.04]
Be Like Mike (Vick) [09.29.04]
Hampel, Stefanides Join Cramer-Krasselt, Launch
N.Y. Office [09.29.04]
Zentner Signs with Cyclops [09.27.04]
Cole & Weber, Rainier Answer the Call of the
Wild [09.27.04]
United Way Drafts NFL Volunteers [09.27.04]
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