October 7, 2004

		Wrigley's Introduces Orbit White
		BREAKING: MTV Asks Voters to Think About Marriage Rights
		MOVERS: Moves at Area 51, Charlex and more
		ON THE WEB: Bright Eyed and Blasted

Wrigley's Introduces Orbit White

Orbit White "Postman"

Geez. Give two guys a Gold Lion and suddenly they're everywhere. Canadian directing team The Perlorian Brothers -- who we mentioned in the last E-mail in connection with FCB's latest campaign for Mrs. Paul's -- turn up again in the latest installment of BBDO/Chicago's offbeat campaign for Wrigley's Orbit brand. This time around, the product is Orbit White, a teeth-whitening gum that, in these spots at least, makes teeth irrepressibly, dangerously white. The Brothers, who are repped in Canada by Reginald Pike, shot the campaign via U.S. production company Biscuit Filmworks.

BREAKING

MTV "Hot Dog"

In a new set of "Choose or Lose" promos from MTV, the network asks voters to think about equal marriage rights for gay couples with a pair of simple visual metaphors. The spots, directed by Andrews Jenkins of Portland's Food Chain Films, show a woman contemplating a pair of donuts and a man deep in thought as he watches two hot dogs boiling in a pan. Both scenarios setup the copy, "Equal Marriage Rights: Find time to think about it before you vote."

MOVERS

Hamburg-based director Marc Schöelermann has signed with Santa Monica's Area 51 for exclusive U.S. representation. Area 51 has also announced that Michel Waxman and Celeste Salzar of MWP Represents will now represent the company's roster on the West Coast and in Texas. ... At New York's Charlex, CG supervisor Bryan Godwyn has been promoted to VP-director of computer graphics, while senior lighting technical director Keith McCabe has taken over as CG supervisor. ... Editors Bruce Ashkinos, Robin Burchhill and Jim Rubino -- all formerly of New York's Slingshot -- and Peter Mostert, formerly of Mad.House, have joined together to launch New York edit house Chemistry. ... In Miami, editors Jeff Sternberger and Michael Coe (co-founders of JefCo Editorial) have teamed up with Outpost Audio's Steve Johnston to launch a new post house dubbed 2150.

ON THE WEB

First Starbucks announced they were teaming with Jim Beam to produce a coffee liqueur. Now Anheuser-Busch is going after barflies with a caffeinated verstion of Budweiser called "B to the E." Tagline ideas anyone? The phone lines are open.

MORE NEWS / ARCHIVE

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Euro RSCG Courts Blood Donors [10.01.04]
Freemanites Join Silver at BBDO; Frey Jumps to Uncle [10.01.04]
Hampel, Stefanides Join Cramer-Krasselt, Launch N.Y. Office [09.29.04]
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