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November 10, 2004
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FROM
CREATIVITY: Emerging Directors
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| ON THE
COVER: The Perlorian Brothers
| Canadian wildmen The Perlorian
Brothers -- who downed a Gold Lion earlier this year with work
for Unilever -- appear on the cover of the November issue of
Creativity, where we round up all the raw talent you
can handle in our annual report on emerging directors. Inside,
you can read about the likes of Josh Miller, Sebastian
Strasser, Zach Math, Doug Pray, François Vogel,
Vogel.Villar-Rios, PES, James Rouse, Armando Bo and more.
(AdCritic subscribers can read the report online.) We also zoom in
for a closer look at Wieden + Kennedy's new participatory ad
campaign for Sharp, which has puzzlers scratching their heads.
(Subscribers can read about it here.)
ALSO IN THE ISSUE: McCann's new CCO Joyce King
Thomas reflects on the business as her son has his appendix
removed; DP Christopher Doyle talks about the making of
Hero; Fallon's Bruce Bildsten and Rémi Babinent of BETC
Euro RSCG/Paris rate new ads for Lee Cooper, Nintendo, Nike
and Toyota; Carah von Funk talks about her official role as
"Loose Cannon" at Crispin Porter + Bogusky; and photographer
Zach Gold discusses MINI's new Cabriolet campaign.
PLUS: A look behind the scenes at the music of Boost
Mobile and the look of Nike's "Michael Vick Experience";
profiles of South African production companies Moonlighting
and Velocity Films; and Amsterdam through the eyes of
KesselsKramer.
And, as always, we round up the latest and greatest
advertising and design work from across the country and the
world. Also, it's never been easier for Creativity and
AdCritic subscribers to view work they read about in the
magazine online. Just visit our monthly Creativity gallery, where
we've grouped spots and other video clips to correspond with
the sections of the magazine. To subscribe to
Creativity and AdCritic.com for one price, click here for a special offer.
Virgin Rings in All the Holidays
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Virgin Mobile "Snowflakes"
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| "Everybody tiptoes around
the holidays," says Fallon/N.Y. associate creative director
Wayne Best, explaining the rationale behind Virgin Mobile's
new holiday campaign. "And we have been for years, ever since
it became incorrect to focus just on Christmas. We decided
that instead of tiptoeing around it, we would -- in true
Virgin fashion -- embrace all of the holidays and create one
big happy holiday."
The result is Chrismahanukwanzakah, an "all-inclusive
holiday" to go with Virgin Mobile's all-inclusive holiday
specials. In two commercials directed by MJZ's Kuntz &
Maguire, we see a full-blown Chrismahanukwanzakah pagaent,
which shows people of all faiths -- including a Scientologist
dressed up as a giant cellphone -- joining together to sing a
pan-holiday carol composed by indie rock pranksters Ween. As
Best says, "It's a holiday celebration that's gone completely
wrong, yet somehow completely right." Dickens' Tiny Tim, who
shows up at the end of both spots, would no doubt agree.
ON THE WEB
Not to be
upstaged by copywriter George Ellis, whose self-promotional
video we linked to on Monday, Claudia
Goetzelmann -- a German photographer based in San Francisco --
forwarded us a link to her self-promotional video, which demonstrates
that she does indeed have a killer book.
CLARIFICATION:
Monday's item about the Buddy Lee
shorts that are airing on MTV2 gave readers the impression
that the films that are airing during "Control Freak" on Oct.
31, Nov. 14 and Nov. 28 form a series, with viewers voting on
what will air on the latter two dates. In fact, each
installment of the campaign is self-contained. On each of
those dates, a short film starring Buddy Lee as a guidance
counselor airs and viewers are given a chance to vote for one
of three endings. The winning ending airs later in the
program. We regret the confusion.
MORE NEWS / ARCHIVE
Wieden's Smith to Lead Content Efforts at BBDO
[11.08.04]
Silburn Named Fallon ECD [11.08.04]
Buddy Lee Offers Career Advice in MTV2 Tie-In
[11.08.04]
Oberlander Goes to McCann/N.Y., and other
moves [11.08.04]
Cyber Lions Jury President named, plus director
moves and more [11.05.04]
Microsoft and Intel bring "Digital Joy" [11.05.04]
The Legend Lives [11.05.04]
NFL Apparel: Welcome to the Ball House [11.03.04]
The Latest from Levi's [11.03.04]
Wieden's Montague Named ECD at JWT/N.Y. [11.03.04]
Hires at Publicis/Seattle, Northern Lights and
more [11.03.04]
Send tips, comments and letters
to the editor to online editor Jim Hanas.
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Crain Communications Inc.
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