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November 12, 2004
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DDB, Dell
Trumpet Productivity with Web Short
How
productive will you be with a Dell computer? More productive
than a man with 12 fingers, according to a new spot from
DDB/Chicago and Hungry Man director David Shane. The
commercial -- which is running as a :60 on TV and as a two and
a half minute mocumentary on Dell's website -- introduces
Clay, an office worker who, thanks to two extra fingers,
achieves levels of productivity that inspire admiration, envy
and even romantic obsession. Clay loses his edge, however,
when his office mates all get new Dell computers, and he is
forced to carve out a niche as the office masseuse and shadow
puppet entertainer extraordinaire.
BREAKING
TBWA/Chiat/Day/S.F. has
come through with its annual offbeat campaign for Fox Sports
Net. This one -- which, like previous efforts, was directed by
Harvest's Baker Smith -- presents the network as the ultimate
"basketball companion" by imagining what it would be like to
have a companion that is a basketball -- an actual talking
basketball. Thanks to lifelike effects from Method, we now
know that having such a companion would be, well, creepy.
MOVERS
Craig
Markus, group creative director and co-founder of McCann
youth-marketing unit TAG, has been promoted to executive
VP-executive creative director at McCann-Erickson/N.Y. ... Rei
Inamota, formerly executive creative director at R/GA, has
joined interactive agency AKQA as global creative director.
Inamota will initially work out the agency's new New York
office -- headed by former Framfab CD Lars Bastholm -- before
relocating to San Francisco. ... Fred Koblinger, CEO of BBDO
Holding Austria and managing director of Pall Koblinger
Proximity, has been named president of the Lions Direct jury
for the 2005 International Advertising Festival in Cannes. ...
Freelancer Alan Irikura and Maria Elena Ibarra-James, formerly
of the Vidal Partnership, have joined New York's Renegade
Market Group as associate creative directors. ... The Brothers
Strause, formerly of HSI, have signed with Santa Monica
production company Tight for worldwide commercials and video
representation.
ON THE WEB
Afraid
you'll oversleep for Target's big two-day sale later this
month? Well, starting next week you'll be able to sign up to
receive a free wake-up call at www.target.com/wakeup. In the meantime,
just go watch the online films created by Mother/N.Y. and
Hungry Man director Hank Perlman to promote the event. Unless,
of course, you're not interested in Darth Vader or Heidi
Klum.
MORE NEWS / ARCHIVE
FROM CREATIVITY: Emerging Directors [11.10.04]
Virgin Rings in All the Holidays [11.10.04]
Oberlander Goes to McCann/N.Y., and other
moves [11.08.04]
Buddy Lee Offers Career Advice in MTV2 Tie-In
[11.08.04]
Wieden's Smith to Lead Content Efforts at BBDO
[11.08.04]
Silburn Named Fallon ECD [11.08.04]
Microsoft and Intel bring "Digital Joy" [11.05.04]
The Legend Lives [11.05.04]
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