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November 15, 2004
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CNN.com: Your
Wish Is Their Command
Whether you're obsessively
checking stock prices or browsing the news while talking on
the phone, CNN.com puts "the power of CNN under your command,"
according to a new branding campaign for the network's website
that breaks today. Directed by former Ogilvy & Mather
creative Brendan Gibbons via Hungry Man (where he recently
joined the roster), the effort -- which Gibbons created with
fellow Ogilvy alums Guy Barnett and Callum MacGregor, a.k.a.
The Brooklyn Brothers -- at once explores how people actually
use news websites while allowing CNN's top on-air talent to
poke a little fun at themselves.
In the series of 10 spots, we see personalities like
Anderson Cooper, Paula Zahn, Wolf Blitzer, Lou Dobbs,
Christiane Amanpour and Dr. Sanjay Gupta trying desperately to
attend to the idiosyncratic demands of various news junkies.
Anderson Cooper talks to a man who only cares about the
weather; Blitzer provides second-by-second updates on a
businesswoman's stock portfolio; Amanpour corrects a woman's
pronunciation of "Iraq"; and Paula Zahn stands patiently by as
an office worker becomes obsessed with a mole on his arm and
turns to Dr. Gupta for reassurance.
BREAKING
Skittles' new offbeat
advertising look continues with a breaking spot for Sour
Skittles from TBWA/Chiat/Day/N.Y. In this absurdist spot --
directed by ex-Traktorite Ulf Johansson via Smith & Jones
-- it turns out that not everyone can enjoy the new candy.
First, hopefuls must be looked over by The Sour Man -- a
middle-aged Asian sage -- who must judge them to be worthy of
the rainbow.
MOVERS
Writer and
art director Todd Lamb, formerly of Goodby, Silverstein &
Partners, has joined Mother/N.Y. ... Doug Hill, formerly a
senior creative director at McCann-Erickson/N.Y., has joined
SFGT in Philadelphia as a creative director and group head.
... Art director Mark Sorensen, formerly of Clarity Coverdale
Fury in Minneapolis, has joined BBDO/Atlanta. ... Andrew
Linsk, formerly a senior producer at Euro RSCG/N.Y., has been
named executive producer at the just-launched New York office
of FilmCore. The West Coast edit house's Manhattan branch will
be based out of a temporary facility at Post Factory until a
permanent site can be established. ... Brian Adler, formerly
of Pine Grove Entertainment, has joined Santa Monica effects
and design house Steele, Inc., as executive producer.
ON THE WEB
Last week,
U.K.-based viral ad agency Asabailey pulled a stunt on Ogilvy
& Mather by registering the domain www.ogilvymather.co.uk and redirecting the
address to its own site, insinuating that if Ogilvy
"understood the modern brand" it "would know how to protect
it." It would not, in other words, let it be hijacked online
by the likes of Asabailey.
But is this really a gotcha? Netimperative.com says no, and Asabailey responds.
MORE NEWS / ARCHIVE
Action at McCann, AKQA and more [11.12.04]
DDB, Dell Trumpet Productivity with Web Short
[11.12.04]
Fox Sports Wants to be Your "Basketball
Companion" [11.12.04]
FROM CREATIVITY: Emerging Directors [11.10.04]
Virgin Rings in All the Holidays [11.10.04]
Buddy Lee Offers Career Advice in MTV2 Tie-In
[11.08.04]
Oberlander Goes to McCann/N.Y., and other
moves [11.08.04]
Silburn Named Fallon ECD [11.08.04]
Wieden's Smith to Lead Content Efforts at BBDO
[11.08.04]
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