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November 19, 2004
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"Touching" Spots for Nintendo
After
breaking a series of breathy teasers last month, Leo Burnett
has rolled out the official television campaign for the
Nintendo DS handheld, which launches on Sunday.
In three spots directed by Anonymous Content's Malcolm
Venville, we see people communicating with touch --
highlighting the touch-screen feature of the new console. In
one spot, gamers in a restaurant communicate by writing
messages in their food. In another, a kid commands a van to
move by etching the word "Go" on one of its windows. In a
third, a guy writes in his own breath on a shop window -- and
the window writes back.
BREAKING
Carmelo Anthony gets the
full star treatment in a new series of spots for Nike's Brand
Jordan from Wieden + Kennedy/N.Y. The campaign -- directed by
"Whazzup" wizard Charles Stone III via Brown Bag Films --
features comedian Tommy Davidson as a mysterious, black-suited
narrator. Davidson appears in the scenes, apparently invisible
to Anthony, and comments on the young star's skills and tame
lifestyle. Upon finding Carmelo's hotel room devoid of babes
and booze -- for example -- Davidson quips, "Who taught him to
be famous?"
MOVERS
At
DDB/N.Y., director of creative services Karen Sullivan has
been promoted to director of creative operations and project
management. ... Director Marcus Raboy, formerly of RSA, has
signed with FM Rocks for music videos and with Boondoggle for
commercials representation. ... The South African directing
team known as Plank -- a.k.a. Peter Pohorsky and Di Hellman --
has signed with Venice-based production company Mechanik ...
Director and Britney Spears choreographer Wade J. Robson has
signed with L.A.-based Blueyed Pictures for commercials
representation. ... Editor Stacy Le Van, formerly of The
Whitehouse/L.A., has joined Dallas edit house
charlieuniformtango. ... Assistant editor Dannette Mehalik has
been promoted to editor at New York's Blue Rock Editing
Company.
ON THE WEB
Nike
founder Phil Knight is stepping down as president and CEO of
the company and will be replaced by S.C. Johnson president-CEO
William D. Perez. Knight will stay on as chairman. Read the official announcement, or visit AdAge.com for more details.
MORE NEWS / ARCHIVE
DirecTV: Like Heaven on Earth? [11.17.04]
The Viral Awards Take Manhattan [11.17.04]
Big Hires at Sedgwick Rd., McCann/S.F. and
more [11.17.04]
CNN.com: Your Wish Is Their Command [11.15.04]
Hires at Mother, SFGT and more [11.15.04]
Want Some Sour Skittles? Ask The Sour Man.
[11.15.04]
DDB, Dell Trumpet Productivity with Web Short
[11.12.04]
Action at McCann, AKQA and more [11.12.04]
Fox Sports Wants to be Your "Basketball
Companion" [11.12.04]
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to the editor to online editor Jim Hanas.
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