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November 22, 2004
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The
Rubberband Man Gets Animated for OfficeMax
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OfficeMax "Santa's Helper"
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| OfficeMax's funky office
supply guy, the "Rubberband Man," gets animated in a new
holiday commercial from DDB/Chicago. Playing off earlier
live-action spots, "Santa's Helper" casts the character in a
stop-motion winter wonderland created by Chel White of
Portland's Bent Image Lab. In a style reminiscent of holiday
specials like Rudolph the Red-Nosed Reindeer, the RM
goes about his business passing out office supplies to all the
girls and boys, backed by a remix -- courtesy of Chicago music
house Spank! -- of the Spinners classic that inspired the
campaign.
L.A. Spot Production Up in September, October
Los
Angeles' commercials shooting days posted year-to-year gains
in September and October, according to numbers released Friday
by the Entertainment Industry Development Corporation. The
EIDC recorded 567 shooting days for spots in September and 503
in October -- figures that repesent a 56 percent and a 10
percent increase, respectively, compared to last year's
tallies. Through October, the EIDC has recorded 5,641
commercials shooting days in 2004 -- a 21 percent increase
over the same period last year.
BREAKING
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|
MasterCard "Everyday is
Sunday" |
| Rather
than, say, engaging them in a violent free-for-all,
Indianapolis Colts quarterback Peyton Manning cheers his fans
on at their day jobs in a new commercial for MasterCard
from McCann-Erickson/N.Y. Directed by Hungry Man's Jim
Jenkins, the spot shows Manning tailgating at an insurance
office and struggling to get the attention of his favorite
star accountant.
MOVERS
London-based edit house Cut + Run has
announced plans to open a New York office in February. The
branch, which is currently working out of temporary space at
Homestead Editorial, will be headed by editor Chuck Willis,
formerly of Crew Cuts, and executive producer Susan Willis,
formerly of BBDO. The move comes just months after the June
launch of Cut + Run/L.A. under the direction of Swietlik
Editorial founder Dan Swietlik and former Crew Cuts executive
producer Christie Cash. ... David Cohen, formerly deputy
director of broadcast production at FCB/N.Y., has been named
chief operating officer at both New York-based design studio
Pure and editorial collective Chemistry. ... Composer A.J.
Gundell has joined the roster of New York music house Tonic.
... Danish director Jan Gleie has signed with London
production company Godman for U.K. representation. ... Santa
Monica music house Endless Noise has announced that Ellen
Knable of EKA will serve as the company's West Coast
rep.
ON THE WEB
Why should
art directors have all the fun? Now copywriters can spend
hours online, looking for "inspiration" at adHacks, a spoof of stock photography
sites from Chicago agency Blue Ant.
MORE NEWS / ARCHIVE
Action at DDB/N.Y., FM Rocks and more [11.19.04]
More "Touching" Spots for Nintendo [11.19.04]
Who is Carmelo Anthony? [11.19.04]
Big Hires at Sedgwick Rd., McCann/S.F. and
more [11.17.04]
DirecTV: Like Heaven on Earth? [11.17.04]
The Viral Awards Take Manhattan [11.17.04]
Hires at Mother, SFGT and more [11.15.04]
CNN.com: Your Wish Is Their Command [11.15.04]
Want Some Sour Skittles? Ask The Sour Man.
[11.15.04]
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