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November 29, 2004
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Mother
Celebrates Kids for The Children's Place
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The Children's Place
"Photo Shoot" |
| In a
new campaign for kids' retailer The Children's Place,
Mother/N.Y. invites us to "Celebrate the World of Kid," by
showing us a fashion world in which children rule. In a
commercial directed by Hungry Man's Sebastian Reed, we see a
photo shoot completely manned by pint-sized divas and auteurs.
Best line? "You're a grilled cheese sandwich and you're
melting," really does sound like something a 10-year-old
photographer might say.
The spot is part of a campaign that includes outdoor
advertising featuring kids making silly faces, plus an online contest that invites kids to send
in their own funny facades.
BREAKING
Who
knew Darth Vadar would turn out to be the next hot
spokesperson? In addition to appearing in a recent Target
campaign, the Death Star denizen shows up, along with the rest
of the cast of Star Wars, in the latest round of ESPN's
"This is Sportscenter" campaign from Wieden + Kennedy/N.Y.
Turns out -- according to a spot directed by Hungry Man's
David Shane with effects provided by ILM -- that the network
has had to bring on talent from the future to ease the
transition to HD.
MOVERS
Deutsch
has announced the launch of Yellow Fin Premedia, a new unit
dedicated to providing print and graphics production services
to the agency's clients. The unit is headed by Robb
DeFilippis, Deutsch senior VP-director of print services. ...
Director Michael Wright, formerly of Aardman/London, has
signed with L.A.'s Rhythm + Hues for North American
commercials representation. He is repped in the U.K. by
Partizan Midi Minuit. ... L.A.'s Ten Music has added Badman,
Jagjaguwar, Record Collection, Secretly Canadian and Stones
Throw to the roster of independent record labels the company
represents for licensing deals. ... Composer, sound designer
and producer David Logan, formerly of Amber Music, has joined
New York music house Q Department. ... Creative director Arlan
Smith -- formerly of PostPerfect and his own shop, Noise --
and executive producer David Edelstein, formerly of FDG, have
announced the launch of the Nth Degree, a New York-based
motion graphics and branding firm.
ON THE WEB
Confused
about the economy? You're not alone. Here are two headlines --
from the Washington Post and the Associated Press,
respectively -- about the beginning of the holiday shopping
season:
Holiday Shoppers Off to a Fast Start
Tepid Start to Holiday Shopping Season
MORE NEWS / ARCHIVE
Media Lions Jury President Named, and other
moves [11.24.04]
The Charlotte Bobcats Welcome the Competition
[11.24.04]
Sierra Mist Free Not Really Free [11.24.04]
Cut + Run to Open in NYC, and other moves
[11.22.04]
L.A. Spot Production Up in September, October
[11.22.04]
The Rubberband Man Gets Animated for OfficeMax
[11.22.04]
MasterCard, Manning Cheer on the Fans [11.22.04]
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to the editor to online editor Jim Hanas.
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Crain Communications Inc.
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