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November 3, 2004
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NFL Apparel:
Welcome to the Ball House
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NFL Apparel "Weight Room"
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over Real World. In a new campaign for NFL Apparel, New
York's Arnell Group introduces The House of Team Apparel, a
reality TV send up in which 11 NFL stars share a house for the
season. Directed by @radical.media's Steve Miller, the effort
features several installments of action from the rambunctious
household as we watch the guys move in, choose up sides for
touch football and settle their differences in the weight
room.
Wieden's Montague Named ECD at JWT/N.Y.
Ty
Montague, former co-executive creative director at Wieden +
Kennedy/N.Y., will take over the lead creative role at J.
Walter Thompson/N.Y., effective Jan. 1, the agency officially
announced today. Montague will serve as EVP-chief creative
officer and co-president, alongside current president
Rosemarie Ryan, of JWT's flagship office. Montague replaces
former CCO Mike Campbell, who left the agency in January. ECD
Eric Steinhauser and deputy ECD Nat Whitten will continue in
their current roles.
Meanwhile, associate creative director Kevin Proudfoot has
been promoted to co-exective creative director, alongside Todd
Waterbury, at Wieden + Kennedy/N.Y.
BREAKING
BBH/New York has introduced
a new spot in Levi's "A Style for Every Story" campaign, which
so far has shown people -- and at least one mannequin -- going
to great lengths to recover their favorite jeans. In the
latest spot, directed by Traktor via production company
Partizan, man's best friend helps a man recover his best jeans
from his girlfriend.
MOVERS
Don
McKinney, formerly interactive creative director at
Tequila/L.A. -- the interactive division of TBWA/Chiat/Day --
has been named director of interactive services at
Publicis/Seattle. ... Editor John Laskas, who has spent the
last year working on ESPN's "The Season of the Fan" project
via New York's Concept Farm, has joined New York edit house
Northern Lights Post. ... Glenn Martin, one of the founding
editors of Santa Monica's Nomad Editing Company, has signed
with Hollywood's Tombo Films for representation as a
commercials director. ... Visual effects editor Brian
Robinson, formerly of his own Independent Post, has joined
Company 3 in Santa Monica.
ON THE WEB
Are men
evil or just dumb? The St. Louis Post Dispatch examines some
recent ads to find out.
MORE NEWS / ARCHIVE
Moves at Tierney, Millennium and Nice Shoes
[11.01.04]
INTERACTIVE: Mercury Introduces "Meet the Lucky
Ones" [11.01.04]
Toyota Breaks Comic Tacoma Campaign [11.01.04]
Nintendo Teases Gamers with the New DS [10.29.04]
Additions at MJZ, Arnold/N.Y. and more [10.29.04]
Cingular, AT&T Wireless Merge Messages
[10.29.04]
VCU Adcenter Delays Annual Fundraiser [10.27.04]
INTERACTIVE: Best Buy Promotes Sedentary
Living [10.27.04]
TBWA's Hunt to Head Cannes Juries [10.27.04]
Action at Smuggler, Colle+McVoy and other
moves [10.27.04]
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