 |
November 5, 2004
|
Microsoft and
Intel bring "Digital Joy"
A new
integrated campaign from Deutsch New York sees Microsoft and
Intel joining forces to trumpet the one-stop home digital
content experience. The "Digital Joy" campaign includes TV and
cinema spots, print, a web site and consumer "experience
zones"-- living room-like installations at malls across the
U.S. which allow consumers to sample Microsoft/Intel's
PC-based home entertainment/content management offerings. The
launch spot, directed by Sam Bayer out of RSA and breaking
November 7, features an empty city street that is steadily
filled with a procession of characters from film and real
life, representing the video, photo and music capabilities of
Intel's Pentium 4 technology and Microsoft's Windows XP Media
Center. The spot opens with an armor-clad gladiator who is
joined, via visual effects by Method, by a cast of thousands
including Little Orphan Annie, a father recording his son's
first bike ride and a fearsome but well-behaved creature from
Alien. All and sundry, of course, converge on a leafy
street and ultimately in the living room of a media-savvy
family. Deutsch is also launching a Microsoft/Intel web site
(www.digitaljoy.com) on November 7, where
consumers can bone up on digital entertainment technology.
–Teressa Iezzi
BREAKING
 |
|
The late Steve McQueen
makes a cameo for the 2005 Mustang. |
| J.
Walter Thompson/Detroit’s much anticipated spot for Ford’s
retro-hip 2005 Mustang broke last night, resurrecting the late
icon Steve McQueen, Field of Dreams-style. “If you
build it, he will come,” whispers the voice from beyond to a
corn farmer, who carves a racetrack into the crops, pulling
the Mustang up to the starting line. With effects courtesy of
San Francisco’s Radium, McQueen, who famously drove a Mustang
in 1968’s Bullitt, swaggers onto the racetrack to take
a spin. Shot in Chilliwack, British Columbia by director Paul
Street through a joint production effort between Believe Media
and Streetlight Films, the spot is clinched with a tag that
fits both man and machine; “The legend lives.” –Melanie
Shortman
MOVERS
The
International Advertising Festival today announced that PJ
Pereira, VP and creative director of AgênciaClick, Brazil,
will be the 2005 Cyber Lions Jury President. … Park Pictures
has signed directing duo Rad-ish, formerly of Go Films. … Cohn
& Company has added Icelandic director Arni Thor Jonsson
to their roster. … Amy Selwocki has joined Suspect, the New
York-based visual effects and design studio, as producer, from
Berwyn Editorial, the in-house editorial arm of Euro RSCG/N.Y.
… Pittsburgh agency Giant Ideas is opening a Denver office
December 1. Founder/president Bryan Ward tapped Robert Robb,
former VP of marketing communications for Adelphia
Communications Corporation (one of Giant Ideas' largest
clients) to head the site as EVP of client services.
ON THE WEB
New York's
Metro Transit Authority plans to pull ads from hip hop
clothier Akademiks after the New York Daily News alerted them to an
alternate meaning encoded in the posters' street slang.
MORE NEWS / ARCHIVE
The Latest from Levi's [11.03.04]
Hires at Publicis/Seattle, Northern Lights and
more [11.03.04]
Wieden's Montague Named ECD at JWT/N.Y. [11.03.04]
NFL Apparel: Welcome to the Ball House [11.03.04]
Moves at Tierney, Millennium and Nice Shoes
[11.01.04]
Toyota Breaks Comic Tacoma Campaign [11.01.04]
INTERACTIVE: Mercury Introduces "Meet the Lucky
Ones" [11.01.04]
Additions at MJZ, Arnold/N.Y. and more [10.29.04]
Nintendo Teases Gamers with the New DS [10.29.04]
Cingular, AT&T Wireless Merge Messages
[10.29.04]
Send tips, comments and letters
to the editor to online editor Jim Hanas.
Copyright © 2004
Crain Communications Inc.
711 3rd Avenue
New York,
NY 10017 |
|
|
|
| |
