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December 1, 2004
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People Talk
Books, Movies and Music in New Borders Ad
For
Borders' first television commercial in eight years, Crispin
Porter + Bogusky has created a quick-cut montage of people
referencing their favorite books, movies and music.
Shot by features director Jim Sheridan (In America,
My Left Foot) via Moxie Pictures, the 90-second spot --
which breaks on cable and in theaters on Friday -- includes,
we are told, more than twenty allusions to books, songs and
films. We counted at least that many.
BREAKING
Stop-motion wiz PES brings
the skills he displayed in his unauthorized Nike tribute,
"Wild Horses Redux," to a new commercial for Coinstar. Created
for Publicis/Seattle via CZAR.US, the spot features coins --
rather than plastic football players -- scrambling from their
hiding places and stampeding across the varied terrain of a
typical home, where they eventually assemble themselves into
one very expensive shoe. The tagline asks, "What could your
change be?"
MOVERS
Marcus
Kemp, currently a managing director and creative director at
Euro RSCG/N.Y., is headed to BBDO/Atlanta as vice chairman and
chief creative officer. He will officially join the agency on
Jan. 3. ... Bicoastal production company Believe Media has
signed up New York's Brown Bag Films as a satellite partner.
Co-founded by "Whassup" director Charles Stone III, Brown
Bag's roster includes Stone -- who recently returned to spots
with a campaign for Brand Jordan -- and Maurice Marable, a
former creative director for on-air promos at HBO. ... The New
York-based directing team Honest -- a.k.a. Jonathan Milott and Cary
Murnion -- has signed with CZAR.US for commercials and music
video representation. The pair's short films have recently
appeared as part of Nike's "Art of Speed" project and Diesel's
"Dreams" campaign. ... Santa Monica's Nonfiction Spots has
expanded its editorial capabilities by signing editor and
director Paul Crowder. Among other projects, Crowder cut the
features Dogtown and Z Boys and Riding Giants,
both of which were directed by Nonfiction roster mate Stacy
Peralta. ... Gray Hirshfield has been promoted to head of
production at New York effects house Quiet Man.
ON THE WEB
The
members of "community Euroblog" Viewropa have come up with a clever and
powerful way to promote HIV awareness on World AIDS Day, which
is today. The effort involves the distribution of a simple banner ad that only loads every 157
page views. As the copy explains: "One in every 157 people
carries the AIDS virus. One in every 157 page views carries
this ad. You saw the ad. Will you get the message?"
MORE NEWS / ARCHIVE
Mother Celebrates Kids for The Children's
Place [11.29.04]
Sportscenter Meets Star Wars [11.29.04]
Deutsch Launches Print Production Unit, and other
moves [11.29.04]
Media Lions Jury President Named, and other
moves [11.24.04]
Sierra Mist Free Not Really Free [11.24.04]
The Charlotte Bobcats Welcome the Competition
[11.24.04]
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