 |
August 12, 2004
|
FROM
CREATIVITY: CP+B, "Cog" Top Annual Awards Tally
 |
| ON THE
COVER: PS2's King of the "Mountain"
| The August issue of
Creativity -- which hits mailrooms this week --
features our annual recap of the awards season that was.
Inside, you'll find show-by-show lists of who won what,
comments from award show jurors and our annual ranking of the
most-awarded ads, agencies, directors, production companies,
networks and advertisers.
Crispin Porter + Bogusky topped our list of the
most-awarded agencies for the second year in a row -- based on
scoring that takes into account the number and level (e.g.
Gold, Silver, Bronze) of awards won -- followed by Goodby,
Silverstein & Partners, Arnold Worldwide. TBWA/Paris and
DDB/Chicago. Wieden + Kennedy/London, TBWA/Chiat/Day/L.A., Leo
Burnett USA, 180/Amsterdam and DDB/London round out the top
ten. Among agency networks, TBWA led the way, followed by DDB,
BBDO, Wieden + Kennedy and Ogilvy & Mather.
 |
|
Toyota "Girlfriend,"
directed by Baker Smith. |
| Partizan was the winningest
production company, followed by @radical.media, Biscuit
Filmworks, Gorgeous and Harvest, with Anonymous Content, Bob
Industries, Hungry Man, Chelsea Pictures and MJZ rounding out
the top ten. Harvest's Baker Smith, meanwhile, was the most
honored director of the season, followed by Honda "Cog"
director Antoine Bardou-Jacquet (Partizan), Frank Budgen
(Gorgeous) and Noam Murro (Biscuit). DDB/Chicago staffers John
Immesoete and Greg Popp (Partizan), Traktor (Partizan),
Dayton/Faris (Bob Industries), David Fincher (Anonymous) and
Frank Todaro (@radical.media, now with Moxie Pictures) make up
the rest of the top ten.
As for
individual ads, the Grand Prix-winning Volkswagen ad "Cops"
from DDB/London was the most honored print ad of the year;
Vodafone's "Future" effort from interactive agency Paregos was
the top online campaign; and Wieden + Kennedy/New York's "Beta
7" campaign for Sega was tops in this season's various
integrated and innovative marketing categories. In TV, Honda
"Cog" was easily the top spot of the year, followed by
TBWA/London's Grand Prix-winning "Mountain" spot for
PlayStation 2, Nike's "Gamebreakers" commercial from Wieden +
Kennedy/Portland, Adidas' "Wake Up Call" from
180/TBWA/Amsterdam and Evian's animated "Waterboy" short from
BETC Euro RSCG, Paris, which tied with Adidas for fourth.
TBWA/Chiat/Day's colorful effort for the iPod was the most
heralded television campaign of the year, followed by Fallon's
"Identity Theft" campaign for Citi, and a four way tie for
third involving MTV's "Watch and Learn" brand campaign,
TBWA/Chiat/Day's latest effort for the PS2 title "Ratchet
& Clank," Wieden + Kennedy and Errol Morris' latest round
of anthems for Miller High Life, and last year's FedEx push
from BBDO/New York and director Frank Todaro.
For more details -- including complete credits for the
season's top work -- see the August issue of
Creativity. AdCritic subscribers can also view the winningest TV spots and interactive
campaigns online. Not a subscriber? To subscribe to
Creativity and AdCritic.com for one price, click here for a special offer.
Virgin Sings the Praises of Free Ringtones
Virgin
Mobile's latest campaign from Fallon/N.Y. features
ordinary-looking people belting out a cappella renditions of
common phone conversations -- the call in the middle of the
night, the call after you get out of the shower, the call
where you can't talk because someone is in the room, etc. The
spots -- and the singing -- promote free "real music"
ringtones available from Virgin, and all the commercials
feature the tagline, "For the Love of Music."
"The Virgin Mobile brand has some strong associations with
music already and we wanted to borrow some of that equity,"
says Fallon/N.Y. ECD Ari Merkin, who notes that he knew the
campaign might be a difficult sell. "It's the kind of thing
you just have to see, so we went out and shot the first one
ourselves."
After shooting a spot titled "Call Waiting" in-house, the
agency turned the rest of the campaign over to MJZ directing
team Kuntz & Maguire, who were chosen, Merkin says, for
their touch with dialogue. "There were lots of different ways
to approach this, but we wanted it to be as natural as
possible," he says, explaining that the performers were culled
from a New York casting call that sought both professionals
and non-professionals with singing talent. "We wanted the
performances to grow out of the people and their individual
singing styles." And the styles do run the gamut -- from soul
to a spot-on Jack Black impersonation in a spot titled "2
AM."
180's McHugh Joins Carmichael Lynch
Peter
McHugh, executive creative director and partner at
180/Amsterdam, has been named chief creative officer and
managing partner at Minneapolis agency Carmichael Lynch, the
agency announced Wednesday afternoon. McHugh, who will start
on Oct. 1, succeeds current CCO Jack Supple, who will continue
in the role of chairman and managing partner -- a position he
has held since 2000.
The move is a return to the Twin Cities for McHugh, who was
a group creative director at Fallon from 1995 to 2002. In his
two and half years at 180, McHugh spearheaded award-winning
work for Adidas, including the shoemaker's Gold Lion-winning
rugby campaign, spots featuring Muhammad Ali and daughter
Laila, and the Gold Lion-winning commercial "Wake Up
Call."
BREAKING
Eric
Silver and Neal Tiles -- who created award-winning work for
Fox Sports when Silver was at Cliff Freeman and Tiles was head
of marketing for the network -- are at it again with new work
for DirecTV. In February, Tiles -- who is now executive vice
president of marketing for the satellite TV provider -- moved
the DirecTV account from Deutsch/L.A. to Silver's new roost,
BBDO/N.Y., without a review. The new spots, directed by Kevin
Thomas of Thomas Thomas Films, are similar to Deutsch's
"Installer Guy" spots, but with -- shocker! -- a bizarre
twist. As the installation guy explains the features of
DirecTV, customers are so impressed that they wonder out loud
if they're dreaming. It turns out they are -- as in a spot
that broke last night featuring Carmen Electra in an unusual
role -- but not about DirecTV. "You might be dreaming," the
installer guy assures one customer. "But the whole DirecTV
thing? That was real."
MOVERS
Kara
Goodrich, formerly of Euro RSCG MVBMS in New York, has joined
BBDO/New York as a creative director. As the first creative
hired by David Lubars -- who moved from Fallon to become
chairman and chief creative officer of BBDO North America in
June -- Goodrich will be responsible for print creative
development for a number of clients and will report directly
to Lubars. ... Graham Turner, also formerly of Euro RSCG
MVBMS, has been named executive creative director at Y&R
boutique BrandBuzz. ... Paula Arnett, formerly of Sample
Digital, has joined Santa Monica effects house Moneyshots as
executive producer. ... Designer/compositor Tim Dingerson,
formerly of Curious Pictures, has joined New York's Click
3x.
ON THE WEB
The
finalists have been announced for Creativity's
inaugural No Spot Short Film Festival, which will take place
Sept. 21 in New York. In accordance with the spirit of the
festival -- which aims to showcase the best short films
created by members of the ad community -- the list of
finalists includes top industry talent, but absolutely no
spots. The list includes films by Fredrik Bond, Johan Kramer,
Mother/London's Mark Waites and more. Visit the No Spot homepage to view the
complete list of finalists and to purchase tickets for the
event.
MORE NEWS / ARCHIVE
Snickers Isn't Just for Hunger Anymore [08.09.04]
Converse and BSSP Promote "Brand Democracy"
[08.09.04]
Saatchi/L.A. Pimps Toyota's Ride [08.06.04]
INTERACTIVE: Wisk Endorses Dirt [08.06.04]
Action at Woodruff, Modernista! and more [08.06.04]
Send tips, comments and letters
to the editor to online editor Jim Hanas.
Copyright © 2004
Crain Communications Inc.
711 3rd Avenue
New York,
NY 10017 |
|
|
|
| |
