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August 13, 2004
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See Holds the
Line for EA's Madden NFL
San
Francisco agency See -- formerly Odiorne, Wilde, Narraway
& Partners -- continues to produce good work for EA Sports
under Goodby vet Harry Cocciolo, who signed on as creative
director late last year. In a new campaign directed by HSI's
Josh Taft, we get two different takes on EA's Madden NFL 2005.
In one -- backed by the Old 97's heartbreaker "Question" -- we
see scenes of a young couple in love. Unfortunately, just as
the love birds are about to elope, the guy catches a glimpse
of a poster for the game and lets his woman leave without him.
In the latest spot, the Baltimore Ravens' Ray Lewis literally
drags that yellow, computer-generated first down line further
away from scrimmage. As the copy says, "Ten yards has never
seemed so far."
MOVERS
Harvey
Marco has been promoted to executive creative director at
Saatchi & Saatchi/L.A. Marco, who was previously a group
creative director at Fallon/Minneapolis, joined the agency
last year as a creative director. ... At Zimmerman Partners
Advertising in Fort Lauderdale, Charles De Long, formerly
creative director at TaCito Direct Marketing in Dallas, has
joined the agency as creative director. Art de Rojas, formerly
of Miami's Tinsley Advertising, has signed on as an associate
creative director. ... Stacey Suplizio, formerly a producer at
BBDO/N.Y., has joined New York edit house Ohio Edit as
executive producer. ... Senior effects producer and supervisor
Vicki Wimer as been promoted to executive producer at CaféFX
in Santa Maria, Calif.
ON THE WEB
Publicis
& Hal Riney has come up with an elaborate Flash film to
explain why the agency's site is currently "under
construction," as they say. It all starts with a mouse named Frederick.
MORE NEWS / ARCHIVE
FROM CREATIVITY: CP+B, "Cog" Top Annual Awards
Tally [08.12.04]
Virgin Sings the Praises of Free Ringtones
[08.12.04]
Silver, Tiles Take on DirecTV [08.12.04]
180's McHugh Joins Carmichael Lynch [08.11.04]
Hires at BBDO, BrandBuzz and more [08.11.04]
Snickers Isn't Just for Hunger Anymore [08.09.04]
Converse and BSSP Promote "Brand Democracy"
[08.09.04]
INTERACTIVE: Wisk Endorses Dirt [08.06.04]
Saatchi/L.A. Pimps Toyota's Ride [08.06.04]
Action at Woodruff, Modernista! and more [08.06.04]
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