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August 17, 2004
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Wexley
School, Hess Team Up for ESPN.com
Seattle boutique Wexley
School for Girls and 24-year-old directorial wunderkind Jared
Hess have teamed up for an offbeat new campaign for ESPN.com's
"Fantasy Football League Manager." Hess, who directed and
co-wrote the cult sleeper Napoleon Dynamite, signed
with Moxie Pictures for commercials representation in March.
In this campaign, he again brings his oddball visual
sensibility to bear, as a pair of office misfits travel around
town, Blues Brothers-style, and round up the quirky members of
their fantasy football league -- including football legend
William "Refrigerator" Perry -- as a setup for the emphatic
tagline, "Get The League Back Together!"
BREAKING
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Hometown fans come first.
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| TBWA/Chiat/Day/San
Francisco has come up with yet another way to illustrate that
Fox Sports Net is all about the home team -- and it's kind of
cold-blooded. In a new spot directed by Frank Samuel via
Harvest (Samuel has since jumped to Headquarters), we see an
ambulance arrive at the scene of an accident. When the San
Francisco paramedics see that the victim is wearing a Dodgers
t-shirt, however, they pack up their gear and move on. The
tagline, "Where Bay Area Fans Come First," will be adapted as
the spot runs in different markets.
MOVERS
Steve
Diamond, formerly an EVP-creative director at Hill, Holliday,
has joined New York agency The Sloan Group as executive
creative director. Diamond takes the creative reins from
departing agency chief Cliff Sloan, who founded the agency in
1993. ... Former BBDO/N.Y. executive producer Adam Isidore has
joined New York's Charlex as VP-executive producer. ...
Animation director Paul Griffin, formerly of ILM and Weta
Digital, has joined CaféFX in Santa Maria, Calif.
ON THE WEB
Everyone
knows the International Advertising Festival in Cannes makes
money, but few knew just how much until last week, when Emap
Communications acquired the festival from longtime principal
Roger Hatchuel. As AdAge.com reports, Hatchuel predicts the
2004 fest will turn a $12.8 million profit on revenue of $22
million for a tidy profit margin of 58 percent. "I was
absolutely shocked," Frank Palmer, chairman-CEO of DDB Canada,
tells AdAge. "We all know it's very expensive to enter, but I
had no idea the profits were so obscene." Publicis' worldwide
CCO Dave Droga, on the other hand, isn't too surprised. "It
was the worst-kept secret," he says. "Everyone knew [Mr.
Hatchuel] made a fortune if you do the numbers in your head."
MORE NEWS / ARCHIVE
Marco Named ECD at Saatchi/L.A. and other
moves [08.13.04]
See Holds the Line for EA's Madden NFL [08.13.04]
FROM CREATIVITY: CP+B, "Cog" Top Annual Awards
Tally [08.12.04]
Silver, Tiles Take on DirecTV [08.12.04]
Virgin Sings the Praises of Free Ringtones
[08.12.04]
180's McHugh Joins Carmichael Lynch [08.11.04]
Hires at BBDO, BrandBuzz and more [08.11.04]
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