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August 18, 2004
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VW Spotlights
Touareg, Phaeton for Olympics
Anonymous Content director
Malcolm Venville -- who directed the notable Volkswagen spots
"Squares" and "Rewire" -- returns to service for VW and agency
Arnold Worldwide with a new pair of spots that are airing
during the Olympics. In one, a father explains the features of
his Phaeton to his curious son. In the other -- a narrative in
the VW tradition of "Milky Way" and "Big Day" -- a couple in a
Touareg do a favor for a fellow tourist as the Richard Buckner
tune "Ariel Ramirez" provides a somber soundtrack.
BREAKING
Element 79 Partners extends
its comic "We Know How It Is" campaign for Supercuts into a
second year with a new pair of commercials that peer into the
minds of men. In the best of the two -- both were directed by
Hungry Man's Scott Vincent -- we see why the chain's stylists
know how it is. As a man sits down for a cut, we see his
girlfriend and his mother lurking behind a two-way mirror,
offering suggestions. The girlfriend wants him to look like "a
naughty little monkey," while his mother wants something more
appropriate for a christening. We don't get to see if the
stylist manages to please them both.
MOVERS
The
Production Farm -- the production arm of New York-based
creative/production hybrid The Concept Farm -- has signed
fashion and celebrity photographer Len Prince to its roster of
commercials directors. ... Mike Czerniuk, formerly of The Flux
Group, has joined Bazooka -- the graphics department of
Chicago edit house Swell -- as creative director. ... At
Eisner Interactive in Baltimore, Jack Lizmi and John Marshall
-- both formerly freelancers -- and Trista Snyder, formerly of
Lippincott Williams & Wilkins, have joined the agency as
project managers. Steve Gladstone has signed on as an online
campaign manager. ... Sophie Edwards has been promoted to head
of sales at New York post house Creative Bubble and its audio
division, Burst.
ON THE WEB
The
Women's Image Network -- which has been honoring movies and TV
programming created by, or offering positive portrayals of,
women since 1993 -- has added an advertising category to its
11th Annual WIN Awards lineup. The new awards will honor
"outstanding television advertising created or directed by a
woman," although men can also submit work since WIN also
"honors advertising that promotes empowering female media
messages." The slate of judges includes Leo Burnett's Cheryl
Berman, Joyce King Thomas of McCann-Erickson/N.Y., Sally
Hogshead, Goodby's Jamie Barrett and Luke Sullivan, among
others. For more information visit the WIN
website.
MORE NEWS / ARCHIVE
Wexley School, Hess Team Up for ESPN.com [08.17.04]
Additions at the Sloan Group, Charlex and more
[08.17.04]
Fox Sports Puts Hometown Fans First [08.17.04]
Marco Named ECD at Saatchi/L.A. and other
moves [08.13.04]
See Holds the Line for EA's Madden NFL [08.13.04]
Virgin Sings the Praises of Free Ringtones
[08.12.04]
Silver, Tiles Take on DirecTV [08.12.04]
FROM CREATIVITY: CP+B, "Cog" Top Annual Awards
Tally [08.12.04]
180's McHugh Joins Carmichael Lynch [08.11.04]
Hires at BBDO, BrandBuzz and more [08.11.04]
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