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August 23, 2004
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ESPN
Gameday Hosts Tell it on the Mountain
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A Nebraska fan seeks
reassurance. |
| A new
promo campaign for ESPN College Gameday that breaks
this week takes a turn for the weird, thanks to L.A. agency
Ground Zero and Swedish directorial collective ACNE, who shot
the trio of spots via RSA. The effort shows college football
fans being escorted to a remote mountaintop by sherpas. Once
there, they are allowed to ask "The Three Wisemen" --
Gameday hosts Chris Fowler, Kirk Herbstreit and Lee
Corso -- a single question, which is answered with a baffling
riddle. "Does a condor rise from his own ashes?" Corso
responds to a Nebraska fan who asks about the future of the
Cornhuskers. The fan wants to know if he means a phoenix, but
-- alas -- he's only allowed one question.
INTERACTIVE: Ameritrade, OgilvyInteractive
Pitch Streaming Info
Detailed,
real-time information is good for stock trading, but not so
great for other purposes, according to an online campaign for
Ameritrade from OgilvyInteractive/New York. In one
superstitial, we see a wedding scene that is soon cluttered
with useless information, like the groom's body temperature
and the "bride's distance from Venus." As the copy says, this
sort of informational overload is a bad idea for weddings but
a "good idea for online trading." Other executions drive home
the same point for Ameritrade's "5-second guarantee," which
doesn't work so well for sightseeing or haircuts. For more
interactive campaigns -- or to submit your own work -- visit
AdCritic's interactive section.
BREAKING
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Financial services for
those who serve the greater good. |
| Music
from West Side Story appears to be making a comeback in
the advertising world. First, BBDO/N.Y. used Carol Lawrence's
original cast recording of "I Feel Pretty" for an Aquafina
spot, and now Modernista! and TIAA-CREF are basing an entire
campaign around the song "Somewhere," as interpreted by a
variety of artists. In the first spot in the campaign,
directed by the Directors Bureau's Mike Mills, we see people
working in the "academic, medical and cultural fields" -- the
people for whom the company provides "financial services for
the greater good" -- as a version of the standard by British
songwriter David Sylvian, formerly of new wave band Japan,
plays in the background. In the 30-second version, the song is
sung by former Echo & The Bunnymen frontman Ian McCulloch,
and future spots are slated to involve even more guest
vocalists.
ON THE WEB
As part of
the network's 25th anniversary celebration, ESPN has come up
with two rankings of the best sports
commercials of the last 25 years -- one compiled by a
panel of experts; the other by fans. Coke's famous Mean Joe
Greene ad topped the expert list, while Larry Bird and Michael
Jordan's colossal showdown for McDonald's was tops with
fans.
MORE NEWS / ARCHIVE
Indie Films Brave Hollywood for Malibu Film
Fest [08.20.04]
Celebrity Cruises Teams with Cirque Du Soleil
[08.20.04]
Hires at Driver and Animax [08.20.04]
Supercuts Knows Men [08.18.04]
Action at The Production Farm, Swell and Eisner
Interactive [08.18.04]
VW Spotlights Touareg, Phaeton for Olympics
[08.18.04]
Additions at the Sloan Group, Charlex and more
[08.17.04]
Fox Sports Puts Hometown Fans First [08.17.04]
Wexley School, Hess Team Up for ESPN.com [08.17.04]
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