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August 30, 2004
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Energizer:
The Bunny is Back
After
a two year hiatus -- during which the 15-year-old icon was
relegated to a bit part in the brand's visual tag -- the
Energizer Bunny returns to center stage today in a campaign
from TBWA/Chiat/Day/L.A. In three new spots directed by
Sandwick Films' Jeff Gorman, we see people who are models of
persistence -- a harried housewife, a rain-drenched mailman, a
surfer who bounces back from a wipe out -- followed by the
drum-beating bunny and a new tagline: "Keep Going."
BREAKING
Although we have often
predicted that this event would signal the end times, BBDO
West -- which won the California Lottery account in April
after a contentious three year review -- has moved on
to actually making ads for the client, apparently without
catastrophe. The new campaign -- directed by Omaha Pictures'
Paul Gay -- is based around the idea that people should "take
a chance where the upside is millions of dollars and the
downside is only a buck." That idea is driven home with
scenarios in which -- unlike the lottery -- the downside far
outweighs the upside. In one spot, for example, a man opts for
the upside of being right about how far his car can go on
empty, but risks the downside of being eaten by wolves.
MOVERS
Designer
Ian Lynam, formerly of his own eponymous design studio, and
art director Nico Ammann, formerly of Advico Young &
Rubicam/Zurich, have joined Venice-based communications
collective 86 the Onions. ... Former freelance producer
Jennifer Moore has joined Minneapolis postproduction company
Hi-Wire. ... Werner Domittner, formerly of Procter &
Gamble, has been named managing director of the Cincinnati
office of brand consultancy Interbrand.
ON THE WEB
Adweak, the Onion-inspired source
for fake ad industry news, has unexpectedly returned after a
17-month hiatus. It is now formatted as one of those "weblogs"
we have been hearing so much about. In the new issue, the
anonymous pranksters take swipes at Cliff Freeman, David and
Goliath and -- somewhat predictably -- Donny Deutsch.
MORE NEWS / ARCHIVE
Leo Burnett Makes Art for Pop-Tarts [08.27.04]
W+K 12 Makes a Date with National Voice [08.27.04]
Moves at Fallon, CP+B and BrightHouse [08.27.04]
Hires at Hill, Holliday and Free Market [08.25.04]
Tilex, DDB/S.F. Deliver the Truth About Mold
[08.25.04]
Fuse, Amalgamated Take It All Off [08.25.04]
INTERACTIVE: Ameritrade, OgilvyInteractive Pitch
Streaming Info [08.23.04]
ESPN Gameday Hosts Tell it on the
Mountain [08.23.04]
Modernista! Finds a Place for TIAA-CREF [08.23.04]
Send tips, comments and letters
to the editor to online editor Jim Hanas.
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