September 24, 2004

		Goodby, Vogel Reunite for New HP Photo Campaign
		BREAKING: See Launches The Sims 2
		MOVERS: Vigilante Gets a New Office; Hungry Man Gets a New Rep
		ON THE WEB: That's My Name. Audi Wears it Out.

Goodby, Vogel Reunite for New HP Photo Campaign

HP "Francois"

Goodby, Silverstein & Partners and Paranoid Projects @ Tool director Francois Vogel have teamed up again to preach the digital photography gospel in a new series of spots for Hewlett-Packard. This time around, Vogel -- who previously directed the HP photography spot "You" -- worked with L.A. effects company ZOIC to create a world in which simple white picture frames magically turn life into pictures and back again.

The series, set to the Kinks song "Picture Book," even features a 30-second commercial starring Vogel himself. In it, we see the director sitting at a desk, conjuring pictures out of blank frames. Tool managing director Phillip Detchmendy explains that the spot grew out of a test Vogel did when he was bidding for the job. "The test was so charming, everybody fell in love with it," he says. "And when we went out to do the campaign, they said they'd love to do it as spot."

BREAKING

EA Games "Little People"

In a new spot for The Sims 2, the long-awaited sequel from EA Games, San Francisco agency See tapped Swedish directorial collective ACNE and effects house Digital Domain to bring the game's 3D characters into the real world. Produced via RSA, the commercial shows people manipulating little digital people, much the way they can manipulate characters in the game. "How will you live life?" the tagline asks. By the way, The Sims 2 is apparently so realistic, even characters in the game can play the game.

MOVERS

New York multicultural agency Vigilante -- which orchestrated Pontiac's recent car giveaway/product placement coup on The Oprah Winfrey Show -- is officially moving to new offices at 41 Madison Avenue on Monday. See Vigilante's site for details. ... Jeanie DiMaggio, formerly with Siobhan McCafferty & Associates, has joined Hungry Man as the production company's West Coast rep.

ON THE WEB

If you'd like to see your name in a commercial, but you're not, say, an agency producer, check out the new online commercial created by London shop 20:20 for Audi in the U.K. You have to enter your name and e-mail address, but they promise they won't use this information for marketing purposes. They'll only use it to creep you out.

MORE NEWS / ARCHIVE

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Adcenter Roast to Turn Partner Against Partner [09.21.04]
Fuel Opens N.Y. Office, and other moves [09.20.04]
CP+B Breaks MINI Convertible Campaign [09.20.04]
An Icon Marches to New York for Advertising Week [09.20.04]
French Connection Goes Logo-less [09.17.04]
INTERACTIVE: Goodby Creates Interactive Hunt for Saturn Relay [09.17.04]
Hires at The Pere Partnership, Uncle and more [09.17.04]