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September 29, 2004
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Be Like Mike
(Vick)
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Nike "The Michael Vick
Experience" |
| Wieden
+ Kennedy's latest commercial for Nike gives viewers a taste
of what it's like to be Atlanta Falcons quarterback Michael
Vick -- and it's pretty rough. Directed by Ulf Johansson --
with special effects provided by Sea Level -- the spot
features a harrowing amusement park ride called "The Michael
Vick Experience," where thrill-seekers are strapped in and
forced to scramble for a touchdown against a real NFL defense.
If you make it through that, the spot drives viewers to www.nikegridiron.com, which is currently
hosting an interactive game where you can call plays as the
star QB.
Hampel, Stefanides Join Cramer-Krasselt,
Launch N.Y. Office
Veteran
creative directors Dean Stefanides and Larry Hampel will
spearhead the launch of a New York office of independent
advertising agency Cramer-Krasselt, the Chicago-based shop
announced today. The full-service office, which will be known
as Cramer-Krasselt/Hampel Stefanides, will initially share
space with CKPR, Cramer-Krasselt's public relations
subsidiary, before moving into space of its own.
Hampel and Stefanides, who will serve as co-ECDs, have been
a creative team since working together at Scali, McCabe,
Sloves in the 1980s. In 1993, they forged out on their own to
found Hampel/Stefanides. The agency was acquired by Toronto's
Envoy Communications Group in 1998 and shuttered early last
year. Most recently, the pair joined former Scali, McCabe,
Sloves colleague William Tucker's agency, The Tucker
Partnership, which was briefly renamed Tucker, Hampel,
Stefanides & Partners.
MOVERS
Sean
LaBounty, formerly a senior art director at Kirshenbaum Bond,
has been named creative director at Hanft Raboy &
Partners, the advertising arm of branding firm Hanft
Unlimited. ... Pat Weas, formerly an account director at
Carmichael Lynch, has been promoted to managing director of
Carmichael Lynch Thorburn, the agency's dedicated design
group. ... New York-based animation rep Nancy Jacobs has taken
on exclusive U.S. representation of Swedish animation and film
production collective Filmtecknarna.
ON THE WEB
In its
annual "Best of Manhattan" issue, the New York Press
spots a disturbing advertising trend, away from
aspirational messages and toward, well, discouragement. We
quote:
"Dreams of heroism and achievement are so last century.
Knowing this, the ad guys figure they'll curry a little favor
by not bullshitting you. Whether hawking high-speed DSL, the
new Lincoln Navigator or cholesterol-reducing Lipitor, the
humor in these spots and others like them proceeds from the
premise that you really aren't as great as you think you are.
Not by a long shot, buddy. Keep an eye out for humiliation and
failure. It's today's unique selling proposition."
MORE NEWS / ARCHIVE
Cole & Weber, Rainier Answer the Call of the
Wild [09.27.04]
United Way Drafts NFL Volunteers [09.27.04]
Zentner Signs with Cyclops [09.27.04]
Goodby, Vogel Reunite for New HP Photo
Campaign [09.24.04]
Vigilante Gets a New Office; Hungry Man Gets a New
Rep [09.24.04]
See Launches The Sims 2 [09.24.04]
"No Spot" Showcases Films by Ad Folks [09.22.04]
FCB/Chicago Names Two GCDs [09.22.04]
R/West's "Trunk Monkey" Returns [09.22.04]
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