September 3, 2004

		HP and iPod Mate for a Musical "Mash Up"
		BREAKING: Juicy Fruit Stays Twisted
		MOVERS: Additions at Blattner Brunner and Motion Theory
		ON THE WEB: Mayor McCheese for President?

HP and iPod Mate for a Musical "Mash Up"

HP "Mash Up"

Goodby, Silverstein & Partners promotes Hewlett-Packard's surprising partnership with Apple with surprising "mash ups" of musical genres in a new spot directed by HSI's Paul Hunter. The commercial -- which promotes the new co-branded "Apple iPod from HP" -- juxtaposes footage of music fans with unexpected soundtracks. Country line-dancers, for example, do their thing to a hip-hop song, while a hip-hop crowd shakes it to some polka, um, beats. In addition to the anthem spot, which includes several such scenarios, each scene will run as a stand-alone spot.

To read about the online portion of the "iPod + hp" campaign -- and to view the rich media ads created by designers at Presstube, We Work for Them and Natzke Designs -- visit AdCritic's interactive section.

BREAKING

Juicy Fruit "No Dummy"

BBDO/Chicago continues its "Twisted Sweet" campaign for Juicy Fruit with a new macabre execution, this time from MJZ's Craig Gillespie. (Previous spots -- "Pinata" and "Officeflage" -- were directed by Blink team Blue Source.) This time around a CPR dummy snatches a kid's gum and goes on the lam before finally collapsing in a heap. The spot, titled "No Dummy," is scheduled to debut on Monday.

MOVERS

Joe Winkler, formerly of the in-house marketing department at H.J. Heinz, has joined Pittsburgh agency Blattner Brunner as a senior graphic design specialist. ... At Venice-based design and effects company Motion Theory, freelancers James Tayler and John Clark have signed on as production supervisor and visual effects supervisor, respectively.

ON THE WEB

As the presidential election heads into the home stretch, pundits will be busy scrutinizing polls in an attempt to project the winner. But they might be overlooking the most important question. If George Bush were a fast food chain, what fast food chain would he be? The Presidential ImagePower study -- conducted by branding firm Landor Associates and research firm Penn, Schoen and Berland -- maps the public perception of George Bush and John Kerry onto the perception of various brands. Why? We're not sure. We gather, however, that voters prefer to think of their favorite candidate as Subway rather than McDonald's, and that no one -- and we mean no one -- wants to come off looking like Kmart.

PLUS: The Martin Enduro Race Team -- The Martin Agency's foray into stock car racing -- makes its debut tonight at Richmond's Southside Speedway. Art director John Ryland will get behind the wheel of #64, a refurbished yellow and black Oldsmobile plastered with the logos of the agency's clients. You can read all about the extracurricular project on the MartinEnduro blog.

MORE NEWS / ARCHIVE

Additions at 89 Edit and Velocity [09.01.04]
Jimmy Dean Offers Breakfast Wisdom [09.01.04]
USA Today Gets the Gray Out [09.01.04]
Energizer: The Bunny is Back [08.30.04]
BBDO West Breaks California Lottery Campaign [08.30.04]
Hires at 86 the Onions, Hi-Wire and more [08.30.04]
Leo Burnett Makes Art for Pop-Tarts [08.27.04]
W+K 12 Makes a Date with National Voice [08.27.04]
Moves at Fallon, CP+B and BrightHouse [08.27.04]